Anita Lusuardi, a full-time mother and natural hair content creator, founded Afroani in 2020. Anita has had to grow into loving her textured hair. As a child growing up in Italy, she did not see hair that looked like hers and just wanted to fit in. Once she became part of the natural hair community on Instagram in 2019 she realised how many women just like her were always in search for the perfect clean hair care products and accessories that will make their curls stand out the most. With Afroani she is now creating hair products and accessories that value your confidence in your hair. Afroani’s products are vegan friendly and formulated without the use of sulphates, parabens, silicons and artificial colourants.