Founded in 2019 by Maryssca Dugasse, From Duella started in Perth, Western Australia. Maryssca has a passion for curls and understands the challenges faced when trying to find hair care products that are suitable for curly hair types with safe quality ingredients. After noticing a gap in the Australian market for ethical curly hair products, From Duella was born. It was essential for Maryssca to supply hair care products and create a brand dedicated to empowering and educating individuals to embrace their diversity. From Duella products are cruelty-free and formulated without parabens, silicones and sulphates.