Founder of FRWRD Skincare, Vladimir Druts' story begins with mushrooms. His earliest memories include foraging for them in the forests near his Russian home. As Vladimir grew up, he began to struggle with both his skin and his mental health, which left him feeling disconnected from himself and from nature. Over time, through mindfulness, stoicism and a daily natural skincare ritual, he reconnected to himself. In the same way that Vladimir wants to instil these ideas of self-care and deep connection for his children, he has instilled them into FRWRD as a brand. FRWRD was created to show the full healing power that nature has to offer. Their forest-to-skin mushroom-based products are ethically sourced and made using whole, natural ingredients.