MASAMI was founded by James Hammett, beauty industry maven with 25+ years of experience, and Lynn Power, longtime ad agency executive with a love for beauty. Previously, both co-founders have worked on major brands, such as Gillette Venus, Clinique and L'Oréal. In 2010, James decided to help models frustrated by the damage continuously done to their hair. This was the beginning of MASAMI's botanical formulations with Mekabu powder, its signature ingredient. MASAMI is James' expression of his passion for haircare to help people around the world to become confident with who they are and to highlight their uniqueness by having beautiful, healthy hair. MASAMI products are cruelty-free and formulated without parabens, sulphates and phthalates.