Co-founders and partners-in-life Jaz Fenton and Jamil Bhuya started Yellow Beauty based on Jamil's experience attending the Holud ceremony in Bangladesh. It was there that he was introduced to the rich history of turmeric-based skincare through his family. Knowing Jaz struggled with redness and breakouts, they decided to put what Jamil learned into practice. Together, they created Yellow Beauty. Whilst on this journey, the couple discovered that a third of the girls in Jamil's homeland are married before their 18th birthday. Yellow Beauty was founded on the singular goal of giving women a choice, using a share of their profits to help bring an end to child marriage. All Yellow Beauty products are cruelty-free and formulated with natural ingredients.